a SUCCESS story
“Make us look cool!” This was the request of John Schwochert, President of Proto-1 Manufacturing, during our first meeting with him. His company produces machines that form pipes for use in a variety of industries. Typically what would take minutes or hours of work, now took mere seconds. How do you tell the message of a company that produces something no one else in the world makes?
We decided to illustrate the technological advancement of Proto-1’s machines with an art direction inspired by Marvel films such as Iron Man. High tech computers, floating holograms and materials replicating out of thin air were used to engage the audience’s attention. While these were purely allegorical, it set the tone of Proto-1’s brand which we maintained for the remainder of the video.
This is what the major brands do
who well aware of their identity. They use their marketing materials to create an emotional reference in their audience. You end up feeling a certain way about them regardless as to whether or not you’ve directly engaged with their product or service.
Creative Edge Productions is our full-service video production studio and Creative Edge Concepts is our video marketing agency. We specialize in creating dynamic video content that catches the eye of your audience and using that to create marketing campaigns that get results. We have Hollywood-level camera equipment and decades of experience to maximize your investment in video marketing.